Hospitality That Feels Local.
Design Execution that Performs Global.
DNA Workshop’s experienced team of hotel architects take a people-first approach to hospitality, where guest satisfaction and owner performance go hand-in-hand.
With a specialization in renovation and a portfolio spanning hospitality, multifamily, commercial, and historic adaptive reuse, we deliver projects on time and in-budget that elevate the guest experience while advancing our clients’ business goals.
Hotel PIP Renovations
Our experienced hospitality architects have managed PIP upgrades for a wide range of select-service, full-service, and luxury hotel brands. We understand how to deliver these projects on time and within budget while maintaining brand standards and elevating the guest experience.
Historic Conversions & Adaptive Reuse
Our team brings new life to historic and underutilized buildings, transforming them into modern hospitality destinations. From preservation planning and tax credit coordination to design execution, we seamlessly blend historic charm with modern systems and amenities.
Restaurant & Bar Design
Whether part of a hotel or a standalone concept, our designers create memorable dining and social experiences. We’ve worked across a spectrum of styles – from fine dining to rooftop bars – always balancing aesthetics, flow, and efficiency.
New Hotel Development
From site planning to brand integration, DNA Workshop can partner with owners and developers to deliver new ground-up hospitality projects. Our team delivers thoughtful coordination of architecture, interiors, and building systems to achieve design excellence and operational success.
Brand Prototype & Franchise Rollouts
Our architects have extensive experience working within national brand frameworks, refining prototypes for performance, local compliance, and constructability. We help clients maintain brand cohesion across multiple locations while adapting thoughtfully to each site.
Interior Design & FF&E Coordination
Our interior designers specialize in creating spaces that perform beautifully and function seamlessly. From finish selection to furniture, fixtures, and equipment coordination, we focus on every detail that shapes the guest experience and reinforces your brand identity.
